Trends Report

How To Design Internet-Of-Things Engagements In Retail, Hospitality, And Travel

Build IoT Engagements With The Customer-Obsessed Transparency Framework

August 17th, 2016
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
Adam Silverman, null
Adam Silverman
With contributors:
Fiona Swerdlow , Michele Pelino , Diana Gold

Summary

Retail, hospitality, and travel firms have begun to invest in, test, and implement internet-of-things (IoT) projects. But IoT opens up numerous privacy concerns for customers while also potentially creating complexity during the customer journey. In this report, eBusiness professionals will learn about the four key types of IoT engagements, as well as how to make wise choices when designing an IoT implementation.

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