Best Practice Report

Focus On Outcomes To Deliver Valuable Messaging That Enables Sellers

Elevate Sales Content And Conversations With Forrester’s Messaging Nautilus®: Buyer’s Journey

June 13th, 2022
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
Barry Vasudevan, VP, Principal Analyst
Barry Vasudevan VP, Principal Analyst
With contributors:
Lisa Gately , Peter Ostrow , Caroline Robertson , Pippin Evarts , Arianne Burnette

Summary

To create content that matters, portfolio marketers must understand their buyers’ context, what solutions their buyers need, and how buyers’ concerns change throughout the purchase journey. Using Forrester’s Messaging Nautilus®: Buyer’s Journey along with content performance insights, sales and partner feedback, and competitor insights ensures messaging and content are on target, in context, and persuasive. This report outlines an approach to creating marketing content and sales messaging that lets marketers assess existing assets, map messages to what customers value, and help sellers use that content to engage with the right buyer at the right time.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.