Save or Share this Report

For eBusiness & Channel Strategy Professionals

How To Get Customers To Shop Online

How Consumers Research, Buy, And Get Service

April 16, 2008

Primary author headshot


Why Read This Report

Our research still shows that despite the adoption of online transactions, consumers prefer in-store experiences over the Web when it comes to researching, buying, and getting customer service. This somewhat counterintuitive data points to the biggest challenge that eBusiness executives face — creating an online value proposition and experience that go beyond simple order taking.

Get Access

This document is not available for individual purchase. Log in or Become a client to get access to this document and more Forrester research, aligned to leadership roles across business and technology management.

Recommended Research