Trends Report

How To Get Customers To Shop Online

How Consumers Research, Buy, And Get Service

April 16th, 2008
Carrie Johnson, Chief Product Officer
Carrie Johnson Chief Product Officer

Summary

Our research still shows that despite the adoption of online transactions, consumers prefer in-store experiences over the Web when it comes to researching, buying, and getting customer service. This somewhat counterintuitive data points to the biggest challenge that eBusiness executives face — creating an online value proposition and experience that go beyond simple order taking.

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