How To Get Customers To Shop Online
How Consumers Research, Buy, And Get Service
April 16, 2008
Why Read This Report
Our research still shows that despite the adoption of online transactions, consumers prefer in-store experiences over the Web when it comes to researching, buying, and getting customer service. This somewhat counterintuitive data points to the biggest challenge that eBusiness executives face — creating an online value proposition and experience that go beyond simple order taking.
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