How To Grow US Mobile Video Adoption

April 20th, 2009

Neil Strother

Seth Fowler

With contributors:

Michelle de Lussanet , Laura Wiramihardja

Summary

The US audience for mobile video is growing but moving toward a freely distributed, online-based model and away from subscription-based models. Advances in handset and network technology are making mobile video faster and higher-quality, but significant adoption is still lacking. Subscription-based models have generated some success stories, but mass adoption of mobile video will continue to wait until barriers are reduced and the delivery of inexpensive (or free), easy-to-consume, and compelling content becomes available.

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