How To Keep Casual Video Piracy At Bay In 2009

December 2nd, 2008

James McQuivey, PhD VP, Research Director

With contributors:

Abe Garon , Remy Fiorentino , Michelle de Lussanet , Dan Wilkos

Summary

Video piracy has, so far, been inconvenient enough that most consumers have not given it considerable attention — for example, only 10% of US online adults say they have downloaded video files through file-sharing applications. We examined today's consumer behavior and found a risk that piracy will rise in 2009, largely through the relatively new threat of illegal video streaming on sites like Megavideo.com rather than the now old-fashioned problem of peer-to-peer file sharing. To keep casual video piracy at bay next year and beyond, we recommend that product and service strategists accelerate convenient access to content through non-PC devices like Net-connected TVs and portable devices.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.