Trends Report

How To Know Whether Extended Reality Has A Place In Your Innovation Strategy

A Scorecard Approach Helps You Make Smart Investment Decisions — And Avoid Wasteful Ones

April 26th, 2017
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
With contributors:
Thomas Husson , Christopher Voce , Clare Garberg , Diane Lynch

Summary

Infrastructure and operations (I&O) leaders are increasingly tasked with applying technology to help solve business problems. Extended reality, comprising virtual reality (VR), augmented reality (AR), and mixed reality (MR), offers an intriguing way to immerse customers and employees in a digital world. But innovation requires prioritization, and extended reality simply isn't mature enough to apply to the business problems of all, or even most, organizations right now. A scorecard approach can help you understand whether extended reality represents a useful path for innovation, given the characteristics of your firm. This report helps I&O professionals make sure they're investing in extended reality for the right reason — solving a business problem — rather than chasing the latest fad.

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