Save or Share this Report

For Infrastructure & Operations Professionals

How To Know Whether Extended Reality Has A Place In Your Innovation Strategy

A Scorecard Approach Helps You Make Smart Investment Decisions — And Avoid Wasteful Ones

April 26, 2017

Why Read This Brief

Infrastructure and operations (I&O) leaders are increasingly tasked with applying technology to help solve business problems. Extended reality, comprising virtual reality (VR), augmented reality (AR), and mixed reality (MR), offers an intriguing way to immerse customers and employees in a digital world. But innovation requires prioritization, and extended reality simply isn't mature enough to apply to the business problems of all, or even most, organizations right now. A scorecard approach can help you understand whether extended reality represents a useful path for innovation, given the characteristics of your firm. This report helps I&O professionals make sure they're investing in extended reality for the right reason — solving a business problem — rather than chasing the latest fad.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($349 USD).

Purchase

Table of Contents

  • Your New Mantra: Business Innovation, Not Technology Innovation
  • How To Avoid Technological Flash In Favor Of Business Pragmatism
  • Forrester's Emerging Technology Scorecard For Extended Reality
  • What It Means

  • Extended Reality Sits At The Pre-Hyperadoption State
  • Supplemental Material
  • Related Research Documents

Recommended Research