Best Practice Report

How To Make Briefing Content Stick

Introducing The Ebbinghaus Briefing Model

October 6th, 2022
PJ Carter, Senior Analyst
PJ Carter Senior Analyst
Kevin Lucas, Principal Analyst
Kevin Lucas Principal Analyst
With contributors:
Caroline Robertson , Shelby Muschler , David Morrison , Arianne Burnette

Summary

Vendors need analysts to remember key facts about their companies, products, services, customer value, and more, but the format of today’s briefings and the contexts in which they take place cast doubt on whether analysts remember many of the things vendors hold dear. Vendors can engineer memories using techniques from Forrester’s Ebbinghaus Briefing Model to help analysts retain information. In this report, we introduce the Ebbinghaus Briefing Model and 20 techniques vendors can use to enhance analysts’ ability to remember their briefings.

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