Save or Share this Report

For B2C Marketing Professionals

How To Make Social Media Data Actionable

Review The Four P's To Build Social Intelligence At Scale

March 23, 2016

Primary author headshot


Why Read This Report

Social media provides B2C marketing professionals with a wealth of customer data, an invaluable resource for competing in the age of the customer. Forrester created a framework that helps marketers harness all of that social media data and turn it into actionable customer insight by cutting through the noise. We call this the four P's of social intelligence: purpose, people, platform, and process. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).