Save or Share this Report

For CMO Professionals

How To Organize For The Digital Future

Assign An Owner To Digital Strategy, Governance, And Execution

March 7, 2013

Primary author headshot

Authors

Why Read This Report

To survive the destructive forces of digital disruption, firms must use eBusiness and interactive marketing capabilities to become customer obsessed. Yet most current digital organizations are too tactical to create competitive differentiation. To prepare for customer obsession, this report encourages marketing leaders to prioritize staffing three key digital functions — strategy, governance, and execution — over a specific organizational model. And it explains how to operationalize these functions, beginning with assigning them an owner.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Organizations Must Become Customer Obsessed
  • Digital Ownership Activates Customer Obsession
  • Look To Examples For How To Start
  • RECOMMENDATIONS

  • Evolve Into A Digital Business
  • Supplemental Material
  • Related Research Documents

Recommended Research