Best Practice Report

How To Partner With Early-Stage Martech Providers

The Risks And Rewards Of Working With Emerging Vendors

July 7th, 2020
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
Sarah Dawson, null
Sarah Dawson
With contributors:
Mary Pilecki , Cole Walsh

Summary

Early-stage marketing technology (martech) vendors can deliver marketers unique benefits including differentiated solutions, access to new technology, and influence over future product development. But as startups are inherently more volatile than established vendors, firms must take a different approach to considering and adopting their martech solutions. B2C marketers exploring emerging martech vendors should read this report to understand how to maximize the benefits and mitigate the risks of working with startup vendors.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.