How To Plan For Mobile Online Survey Takers

November 14th, 2012

Roxana Strohmenger

With contributors:

Reineke Reitsma , Ryan Morrill

Summary

Mobile market research is a growing topic of conversation among market insights professionals. However, one aspect of mobile that is not often discussed but that has significant data implications for the market research industry is the increasing number of mobile online survey takers — a growing population of survey respondents that open, and if possible complete, online surveys meant for the PC on a mobile device. This report brings this issue to the attention of market insights professionals and provides a four-step process for addressing the situation.

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