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For B2C Marketing Professionals

How To Re-Energize Your Branded Content

January 11, 2018

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Why Read This Report

The bar for content quality — whether it's from a brand or a publisher — is continually rising. Marketers' best and only real route to nailing customers' expectations is to embrace an iterative process of test and learn. Marketers should not ask themselves if they need to improve their content marketing strategies, but rather, how to improve them. This report introduces B2C marketers to key dimensions of improvement for content marketing and the specific triggers that inform them. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • No Content Marketing Strategy Was Born Fully Formed
  • Marketers Should Focus Improvements On Downstream Value Creation
  • Increase The Odds Of Improvement By Embedding Data-Driven Analysis
  • Recommendations

  • Train Your Customer Engagement Muscles
  • What It Means

  • With Mundane Tasks Automated, Marketers Can Focus On The Creative
  • Supplemental Material
  • Related Research Documents

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