Save or Share this Report

For B2C Marketing Professionals

How To Re-Energize Your Branded Content

January 11, 2018

Primary author headshot

Authors

Why Read This Report

The bar for content quality — whether it's from a brand or a publisher — is continually rising. Marketers' best and only real route to nailing customers' expectations is to embrace an iterative process of test and learn. Marketers should not ask themselves if they need to improve their content marketing strategies, but rather, how to improve them. This report introduces B2C marketers to key dimensions of improvement for content marketing and the specific triggers that inform them. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • No Content Marketing Strategy Was Born Fully Formed
  • Marketers Should Focus Improvements On Downstream Value Creation
  • Increase The Odds Of Improvement By Embedding Data-Driven Analysis
  • Recommendations

  • Train Your Customer Engagement Muscles
  • What It Means

  • With Mundane Tasks Automated, Marketers Can Focus On The Creative
  • Supplemental Material
  • Related Research Documents

Recommended Research