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For B2C Marketing Professionals

How To Reach Baby Boomers With Social Technologies

January 23, 2009


  • By Jeremiah K. Owyang
  • with Josh Bernoff,
  • Shar VanBoskirk,
  • Cynthia N. Pflaum,
  • Angie Polanco

Why Read This Report

Baby Boomers aren't technology Luddites; in fact, more than 60% of them consume socially created content. You'll also find Boomers leaving their opinions on Web sites and even joining social networks. Yet this group isn't as active as younger generations, so to reach Boomers, start with sponsoring or creating social content since they're not as willing to create blogs, videos, or audio. We also recommend allowing Boomers to share their opinions with others by enabling comments, ratings, and rankings on Web sites.

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