How To Reach Middle-Aged Dutch Consumers

September 24th, 2009
Alexander Hesse
Kim Le Quoc
Christine Overby
and Jean-Yves Lugo


Middle-aged consumers account for one-third of the Dutch population. They are well-connected and avid media users. They are also careful researchers and tend not to trust advertising. So talking them into buying a product or a service can be quite a chall

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