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For Customer Experience Professionals

How To Run A Co-Creation Journey Mapping Workshop

Discover CX Improvements By Understanding Customer Behaviors And Emotions

July 13, 2017

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Why Read This Report

Firms struggle to produce complete, actionable customer insights because they don't invest in qualitative research on their customers. With co-creation journey mapping, customer experience (CX) professionals engage customers in primary research to get to the root of customer behaviors, identify moments of truth and meaningful CX improvement, and increase empathy among stakeholders. In this report, we provide guidance on how to plan and execute co-creation journey mapping workshops.

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Table of Contents

  • Use Co-Creation Journey Mapping To Produce Rich Customer Insights
  • How To Plan And Execute A Co-Creation Journey Mapping Workshop
  • Recommendations

  • Make Co-Creation A Systematic Research And Design Practice
  • Supplemental Material
  • Related Research Documents

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