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For CMO Professionals

How To Sell Digital Movies

Why Digital Rights Lockers Can Work And Who To Sell Them To

December 12, 2009

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Why Read This Report

Digital rights lockers — the ability for consumers to pay once for a movie and have access to that movie on any platform of their choosing, whether mobile, PC, or on the TV screen — are just about to land in US consumers' laps from at least three different providers. These solutions can succeed if executed correctly: Our survey data points to 12% of US online consumers who are prime targets for this kind of solution because they're watching more video on more platforms than anyone out there — and they pay for online video today. But this "buy once/play anywhere" solution has to be more convenient than the alternatives that consumers have or this effort to keep people buying movies will fade out with the DVD.

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