Trends Report

How To Sell To Young Consumers Online

Effective Online Strategy For European Online Shoppers Ages 15 To 24

April 3rd, 2009
Lauriane Camus, null
Lauriane Camus
With contributors:
Patti Freeman Evans , Brendan McGowan

Summary

European online consumers ages 24 or younger are highly active online users — and present a challenging mix of openness and skepticism to online retailers looking to connect with them. Because they are young, these customers are still establishing relationships with retailers, brands, and services. They are much more likely than older online shoppers to trust the opinions of other individuals, rather than get that information from brands. eBusiness professionals should begin looking to establish connections with these customers through new, often social, avenues that will take time to develop.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.