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For B2C Marketing Professionals

How To Start Bridging The Mobile Monetization Gap

Use Mobile Engagement To Extend Existing Business Models

November 19, 2012

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Why Read This Report

Facebook, Groupon, Pandora, Path, Rovio, and Twitter are companies that get a lot of media or investor attention and have a common denominator: Each has a large mobile audience but an unproven business model. Profiting from mobile services is difficult, but mobile will play a decisive role in the future success of these and many other companies. Just as with online businesses more than a decade ago, profiting from mobile business models today is a struggle due to the relative immaturity of the space. This report lays out an approach to close this mobile monetization gap by extending your existing business model.

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Table of Contents

  • Most Mobile Business Models Are Still Unproven
  • Mobile Will Be More Disruptive Than The Web
  • Mobile Engagement Will Extend Your Existing Business Model
  • RECOMMENDATIONS

  • Start Closing The Monetization Gap: Obsess About Mobile Engagement
  • WHAT IT MEANS

  • All Products Will Be Digitally Connected
  • Related Research Documents

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