Advanced Search

Save Or Share This Report

For B2C Marketing Professionals

How To Start Bridging The Mobile Monetization Gap

Use Mobile Engagement To Extend Existing Business Models

November 19, 2012

Primary author headshot

Authors

Why Read This Report

Facebook, Groupon, Pandora, Path, Rovio, and Twitter are companies that get a lot of media or investor attention and have a common denominator: Each has a large mobile audience but an unproven business model. Profiting from mobile services is difficult, but mobile will play a decisive role in the future success of these and many other companies. Just as with online businesses more than a decade ago, profiting from mobile business models today is a struggle due to the relative immaturity of the space. This report lays out an approach to close this mobile monetization gap by extending your existing business model.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Most Mobile Business Models Are Still Unproven
  • Mobile Will Be More Disruptive Than The Web
  • Mobile Engagement Will Extend Your Existing Business Model
  • RECOMMENDATIONS

  • Start Closing The Monetization Gap: Obsess About Mobile Engagement
  • WHAT IT MEANS

  • All Products Will Be Digitally Connected
  • Related Research Documents

Recommended Research