Best Practice Report

How UK Bank Brands Succeed Online

Forrester Conducts Web Site Brand Reviews On Barclays, HSBC, Lloyds TSB, And RBS

April 3rd, 2007
TT
Tim van Tongeren
With contributors:
Jaap Favier , Lauriane Camus

Summary

UK banks have been building up their brands for dozens of years. To find out if they were able to translate their brands online, we reviewed the sites of the four top brands on how well they communicate their Brand Image and deliver value to consumers. All reviewed current account providers — including top dog Lloyds TSB — need a few more years to get there.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.