Trends Report

How US Consumers Choose A Credit Card Provider

Generations Show Markedly Different Use And Selection Of Credit Cards

November 25th, 2009
Brad Strothkamp, null
Brad Strothkamp
With contributors:
Peter Wannemacher , Carrie Johnson , Courtney Tincher

Summary

Credit card usage is a hot topic these days as consumers change the way they use credit cards and the amount of credit they use. To better understand the state of credit in the US, Forrester surveyed US online consumers who had recently opened a credit card. Results show that traditional measures like annual fees and rewards continue to be important, but card shoppers also value a provider that will protect them from fraudulent transactions, rewards tenure, and has a brand name they know and trust.

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