How US Consumers Shop On Mobile Devices
Consumers Use Mobile Phones Primarily For In-Store Product Research
May 13, 2013
Why Read This Report
Sales remain small on mobile devices, and online retailers are taking a cautious approach to investment in mobile services — for now. In this report, we discuss the size of the US mobile retail market and take a close look at how consumers shop on their mobile phones. It also includes advice for online retailers about positioning their mobile retail offering using Forrester's mobile POST methodology.
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Table of Contents
- US Mobile Retail Sees Growth Despite Low Retailer Investment
- Small Mobile Budgets Won't Cut It For Long
- Supplemental Material
- Related Research Documents