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For CMO Professionals

How USAA Sets The Benchmark For Differentiation In Mobile Banking

May 30, 2018

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Why Read This Brief

The US mobile banking category suffers from a lack of differentiation among the big players. Many mobile experiences meet basic functionality and usability criteria, but few stand out. USAA is the exception, with Benchmark scores well above average. In this podcast-style interview with USAA's digital strategy leaders, we explain how banks can go beyond our criteria to create mobile experiences that surprise and delight consumers.

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