Trends Report

How eBusiness Can Court Multichannel Catalog And TV Shoppers

January 27th, 2011
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Patti Freeman Evans , Benjamin Zeidler , Douglas Roberge

Summary

Retailers want to engage multichannel shoppers — that much they know. But who these shoppers are and how retailers go about courting them are entirely different stories. Below is a profile of the multichannel catalog, online, and TV shoppers. We discuss their preferences and delve into potential solutions designed to better court these buyers.

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