Trends Report

How eBusiness Professionals Can Offer Total Mobile Experiences

How To Prepare For Mobile Total Product Experiences

June 15th, 2011
Julie Ask, null
Julie Ask
With contributors:
Carlton A. Doty , Patti Freeman Evans , Benjamin Zeidler , Douglas Roberge

Summary

Mobile is evolving at a breakneck pace — and as a result, it no longer belongs as a secondary consideration within the organization's larger strategy. Unlike in prior iterations of the mobile device, today's technologies can allow eBusiness professionals to not just sell on mobile but rather provide full interactive experiences — from research through purchase to reviews and service.

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