Report

How Analytics Drives Customer Lifecycle Management

February 1st, 2019
With Contributors:
Carlton Doty
and Aldila Yunus

Summary

CI pros should deploy analytical techniques across the customer lifecycle to grow customer relationships and provide insight into future behavior.

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.