How To Sell API Strategy To Executives

A Toolkit For Persuasive, Tailor-Made API Conversations
April 28th, 2016
With Contributors:
Christopher Mines
and Taylor Turrisi


Just because APIs are important for mobile apps, business agility, and open, dynamic ecosystems doesn't mean they are easy to sell to executives. A big part of the difficulty is that, in many cases, the value that APIs create is downstream, not in today's

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