How US Consumers Research And Buy Checking Accounts, 2018

Family And Friends Strongly Influence Decisions, And Branches Still Dominate The Application Process
August 2nd, 2018
Benjamin Ensor
Piers Conway
and Sam Bartlett


Checking accounts are one of the top-selling financial products in the US. But more importantly, checking accounts are central to a customer's relationship with their primary bank. To help digital teams win the checking account relationship, we surveyed U

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