Decision Tool

IBM India Roadmap: Key Insights Gained From India/SA Event 2010

June 14th, 2010
Dane Anderson, SVP, Intl Research & Product
Dane Anderson SVP, Intl Research & Product

Summary

This document presents vendor strategists with insights, observations, and analyses gained from IBM India's most recent industry briefing in New Delhi. Overall, the event was a success for IBM because the company was able to communicate a clear message across its different product and service lines. The company has put together a very pragmatic strategy to harvest as many opportunities as possible, with a focus on the themes that capture end user attention today: cost optimization, time-to-market, risk mitigation, industrialization, and even flexibility, for which the company is not usually known.

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