Save or Share this Report

For Sourcing & Vendor Management Professionals

IBM's BAO Service Offering Is Positioned For Growth In 2010

January 25, 2010

Primary author headshot

Authors

Why Read This Report

In April 2009, IBM Global Business Services (GBS) announced the formation of its Business Analytics and Optimization (BAO) services organization, a move that IBM claimed would help clients make "a fundamental shift to a smarter, fact-based enterprise." Although the core of BAO's primary offerings are not new, the company's commitment to the new service offering sends a message about IBM's positioning in the evolving technology services marketplace. In particular, the vision for BAO aligns with two long-term trends that will be critical to the technology marketplace over the next five years: the emergence of Smart Computing and the evolution of business technology. Technology strategists need to carefully consider the implications of IBM's new offering and review how their own strategy will need to change along with these two important technology trends. In 2010, we expect other leading service providers to follow IBM's example, with more acquisitions, partnerships, and service offerings in the business analytics space.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2495 USD).

Purchase

Recommended Research