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For Application Development & Delivery Professionals

Implement Essential Change Management Practices To Improve Digital Experience Delivery

Continuous Improvement: The Digital Experience Delivery Playbook

December 29, 2020


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This is the Continuous Improvement report in The Digital Experience Delivery Playbook For 2021.

Why Read This Report

So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now you must create a sustainable digital experience delivery organization that can quickly adapt to future conditions and deliver on your needs. This report helps application development and delivery (AD&D) pros understand how to do this by incorporating a robust change management strategy to support ongoing improvements to digital experience initiatives. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Digital Experience Delivery Requires A New Way Of Working
  • Delivering Digital Experience Requires Disciplined Change Management
  • Prepare, Execute, And Reinforce Change
  • Learning Activities And Measurement Are Critical Resources
  • What It Means

  • Organizations Must Maintain Flexibility To Achieve Future Success
  • Supplemental Material
  • Related Research Documents

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