Save or Share this Report

For Application Development & Delivery Professionals

Implement Essential Change Management Practices To Improve Digital Experience Delivery

Continuous Improvement: The Digital Experience Delivery Playbook

August 8, 2018

Primary author headshot


Playbook icon

This is the Continuous Improvement report in The Digital Experience Delivery Playbook For 2019.

Why Read This Report

So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now, you must create a sustainable digital experience delivery organization that can quickly adapt to future conditions and deliver on your needs today. This report helps application development and delivery (AD&D) pros understand how to do this by incorporating a robust change management strategy to support ongoing improvements to digital experience initiatives. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Digital Experience Delivery Requires A New Way Of Working
  • Delivering Digital Experience Requires Disciplined Change Management
  • Prepare, Execute, And Reinforce Change
  • Learning Activities And Measurement Are Critical Resources
  • What It Means

  • Organizations Must Maintain Flexibility To Achieve Future Success
  • Related Research Documents

Recommended Research