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For Application Development & Delivery Professionals

Implement Essential Change Management Practices To Improve Digital Experience Delivery

Continuous Improvement: The Digital Experience Delivery Playbook

October 11, 2017

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This is the Continuous Improvement report in The Digital Experience Delivery Playbook For 2018.

Why Read This Report

So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now, you must create a sustainable digital experience delivery organization that is able to quickly adapt to future conditions in addition to delivering on your needs today. This report helps application development and delivery (AD&D) pros understand how to do this by incorporating a robust change management strategy to support ongoing improvements to digital experience initiatives. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Digital Experience Delivery Requires A New Way Of Working
  • Delivering Digital Experience Requires Disciplined Change Management
  • Prepare, Execute, And Reinforce Change
  • Learning Activities And Measurement Are Critical Resources
  • What It Means

  • Organizations Must Maintain Flexibility To Achieve Future Success
  • Related Research Documents

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