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For eBusiness & Channel Strategy Professionals

Implement Universal Search In Banking Sites And Apps

Digital Feature Fix: Use Search To Help Digital Banking Users Navigate And Take Action

September 6, 2018

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Why Read This Brief

Our Forrester Industry Wave™ evaluations often reveal that bank sites and apps are missing important content, features, or functions that help customers complete their goals. A common pitfall is a lack of site- and appwide search. This brief explains why digital teams need to invest in universal search capabilities on their secure websites and mobile apps and illustrates best practices from leading banks.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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