Trends Report

Implement Universal Search In Banking Sites And Apps

Digital Feature Fix: Use Search To Help Digital Banking Users Navigate And Take Action

September 6th, 2018
Aurelie L'Hostis, Principal Analyst
Aurelie L'Hostis Principal Analyst
With contributors:
Peter Wannemacher , Benjamin Ensor , August du Pont , Alex Causey , Sneha Dawda , Sam Bartlett

Summary

Our Forrester Industry Wave™ evaluations often reveal that bank sites and apps are missing important content, features, or functions that help customers complete their goals. A common pitfall is a lack of site- and appwide search. This brief explains why digital teams need to invest in universal search capabilities on their secure websites and mobile apps and illustrates best practices from leading banks.

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