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For Customer Experience Professionals

Implement Your Digital Customer Experience Strategy

December 15, 2014

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Why Read This Report

Every organization that makes customer experience a top priority needs a strategy for its digital customer interactions that will satisfy customer needs, bolster business objectives, and build the brand. This document outlines the steps customer experience professionals must take to build a road map for improving digital customer experiences. It will help you prioritize the most important investments for making improvements and will help you understand how to plan and coordinate supporting activities. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Create A Road Map For Digital Customer Experience Transformation
  • RECOMMENDATIONS

  • Implement Customer Experience Strategy With A Focus On Brand
  • WHAT IT MEANS

  • The Stage Is Set For Firms To Deliver Unified Customer Experiences
  • Related Research Documents

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