Advanced Search

Save Or Share This Report

For Customer Insights Professionals

Improving Customer Segmentation

Three Approaches For CI Professionals To Deliver Value

February 28, 2011

Primary author headshot

Authors

Why Read This Report

Few customer segmentation models deliver on their promise. Some drive organizational strategy and profitability, while others live as glossy reports on the CMO's shelf. Segmentation that merely relies on statistically derived clusters or on fancy monikers like "Jim, the Gadget Geek," needs a facelift. As Customer Intelligence (CI) professionals strive to make data more productive, investments in customer segmentation need to work harder and become even more actionable than before. To help, Forrester has identified three ways to re-think segmentation.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research