Improving Retail Promotion Execution

December 19th, 2007

George Lawrie Vice President, Principal Analyst

With contributor:

Summary

Retailers continue to struggle with promotion execution and face hefty financial consequences, including skyrocketing administrative costs, misspent funds, and sales cannibalization. To help, an increasing number are investing in RFID, business intelligence (BI), and task management solutions to better synchronize demand stimulation with inventory and store labor availability. But to see significant returns, retailers must use these investments as the foundation for more information-rich interactions with consumers and suppliers. How? By connecting consumer and supplier devices to their networks, repurposing data as well as distributing goods to help consumers meet their aspirations and solve their problems, and by adding value to information as well as to merchandise.

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