Trends Report

Improving The eBusiness And IT Relationship

Making The Relationship Work For You With Our TEAM Framework

October 6th, 2009
Brian Walker, null
Brian Walker
With contributors:
Patti Freeman Evans , Brendan McGowan

Summary

eBusiness and IT are inextricably linked. You cannot have an effective and productive business online without an effective technology environment and the support of great technical resources. Yet we hear every day from eBusiness leaders about how the relationship between the business and IT is not working. Forrester looks into the ways in which eBusiness leaders can bridge the communication gap and has identified some of the solutions to help improve collaboration and get the work done — like developing a common focus and shared vision, aligning goals, reorganizing, co-locating, improving processes, and having fun.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.