Save or Share this Report

For CIOs

India Tech Market Outlook: 2014

Customer Obsession Takes Center Stage For Technology Spending

January 3, 2014

Primary author headshot


Why Read This Report

IT purchases in India will reach US$29 billion in 2014. As in other emerging economies, India's tech market is still largely hardware-driven, but spending on software and services is gaining prominence in the current economic climate. CIOs have a great opportunity to digitally disrupt their markets by using technology to deliver targeted customer value faster, better, and cheaper. This report analyzes the technology management spending patterns of Indian organizations in 2013 and provides an outlook for 2014 based on customer-centric trends that will fundamentally shape technology spending patterns in the country. It also highlights how Indian CIOs can build a business technology (BT) agenda alongside their IT technology management agenda to become truly customer-obsessed business leaders.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • India's Tech Market Will Grow 8% To Reach $29 Billion In 2014
  • Software And Services Will Benefit Most From Customer Trends

  • Take Three Immediate Actions To Survive Disruption

  • Customer Experience Is A Journey, Not A Destination
  • Supplemental Material
  • Related Research Documents