Trends Report

Industry Essential: Global Retail Industry

eCommerce Revitalization And "Legacy Lifelines" Dominate Retailers' IT Plans Around The Globe

August 13th, 2008
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Sharyn Leaver , Eric Brown , Varun Sedov

Summary

IT spending and interest in new initiatives follows the sun, with optimism waning from Asia Pacific to Europe and then to North America. But retailers across the globe share many priorities — notably, common interest in prolonging the life of legacy apps and revitalizing their eCommerce capabilities. How should technology marketers position their offerings to buyers and influencers in the global retail market? This report explains the technology buying intentions and motivations of retailers around the world.

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