Influence The Youth Brand Influencers

Reaching Brand-Conscious Tweens And Teens Online And Offline
December 31st, 2009
Thomas Cummings
Jennifer Wise
and David Cooperstein


Brand leaders, youths who make up 31% of 12- to 17-year-olds, make a rich target for marketing leaders. True to their name, this group not only leads in its interest in brands but also leads in every area: from time spent on media to time spent in social

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