Trends Report

Inquiry Insights: What's Bugging Market Researchers, Q4 2007?

Streamlining Operations And Creating Strategic Value Top The List

November 6th, 2007
Brad Bortner, null
Brad Bortner
With contributors:
Heidi Shey , April Lawson , Ellen Daley

Summary

Market research professionals top the list of roles that ask Forrester the greatest number of inquiries. While the bulk of inquiries are in the markets in which market researchers do business — new types of inquiries are showing up. In a flat or declining market research budget world and with the challenge of relating market research to business value, market researchers are asking for best practices on streamlining market research operations and for help in linking their research to business value — to maximize their influence. Here we address the top inquiries that market researchers are asking Forrester.

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