Trend Report

Insights-Driven Businesses Set The Pace For Global Growth

October 19th, 2018
With contributors:
Srividya Sridharan, Jeremy Vale, Carlton Doty, Cinny Little, Emily Miller


Insights-driven business harness insights across their organization and implement them to create competitive advantage through software.

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Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.