Trends Report

The Power Of A Content Platform Is In The Value Of The Apps It Delivers: Look Ahead To 2026

September 8th, 2021
Cheryl McKinnon, Principal Analyst
Cheryl McKinnon Principal Analyst
With contributors:
Srividya Sridharan , Fayzan Sabri , Peggy Dostie

Summary

Technology leaders must have a vision for their content management initiatives that not only supports but also drives their organization’s employee experience (EX), customer experience (CX), and compliance obligations. Vendors in this market continue to innovate, executing on a vision of flexible, cloud-native platforms that are increasingly infused with AI/ML and advanced analytics. Expect buyers and vendors to make 2021 to 2022 a breakout year as intelligent content services are packaged, trained, and made accessible to business users to help drive automation at scale.

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