Interactive Marketing Priorities For SMBs

August 13th, 2010

With contributors:

Angie Polanco , Kate van Geldern

Summary

Small and medium-size business (SMB) marketers, much like their enterprise counterparts, find that challenges — like limited budgets, resources, and customer insight — interfere with their ability to successfully execute interactive marketing programs. Even so, SMB marketers are growing their interactive marketing budgets and shifting resources away from traditional marketing tactics. SMB marketers should take advantage of the nimbleness of their organizations in order to innovate with interactive marketing.

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