Trends Report

Interest, As Well As Dissatisfaction, In Web Content Management Remains High

Findings From Forrester's Q3 2007 Web Content Management Adoption Survey

October 3rd, 2007
Stephen Powers, VP, Tech & Services Portfolio
Stephen Powers VP, Tech & Services Portfolio
With contributors:
Kyle McNabb , Diana Levitt , Norman Nicolson

Summary

Forrester recently surveyed 129 information and knowledge management (I&KM) professionals with Web content management decision-making or influencer roles to discover their future priorities and plans for Web content management (WCM) deployments. I&KM pros indicated that using WCM to improve customer experiences on externally facing Web sites has become a high priority and that they plan to hire Web/interactive agencies to help with these initiatives. I&KM pros seem conflicted about Web 2.0, with many wanting to source Web 2.0 features from their current WCM vendors, but a significant percentage have no immediate Web 2.0 plans. I&KM pros also revealed that they have rampant dissatisfaction with their current WCM implementations but blame their own poor implementations more than they do their chosen WCM technology.

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