Report

Introducing Forrester's Consumer Healthcare Segmentation

North American Consumer Technographics®
July 11th, 2014
With
Carlton Doty
Sam Bishop
Skip Snow
and Andrea Mitchell

Summary

In the age of the customer, companies need to have a solid understanding of their customers' and prospects' behaviors and needs in order to best serve them. With the onset of the Patient Protection and Affordable Care Act, many health insurance marketers

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.