Is The Time Right To Build A Mobile App?
Balance The Buzz With Real Customer Value And Revenue Opportunities
October 29, 2009
Why Read This Report
The rapid growth of the iPhone and iPod touch application market has fueled a race to develop these applications on the part of eBusiness and channel strategy professionals. Recently, Forrester published a useful outline to help determine if a mobile application is an appropriate next step for brands. eBusiness professionals must take a measured and balanced approach when it comes to determining how a mobile or iPhone application is right for them, what their goals are, and how it will meet the needs of or entertain their mobile customers. If an iPhone application is in your future, it is critical to focus on these factors and support for the application over the long haul.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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