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For eBusiness & Channel Strategy Professionals

It's Only The First Inning Of Omnichannel Retail

February 11, 2016

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This is the Vision report in The Omnichannel Commerce Playbook For 2017.

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Authors

  • By Sucharita Mulpuru
  • with Fiona Swerdlow,
  • Diana Gold,
  • Rachel Birrell

Why Read This Report

Omnichannel retail is still in its early days. Most eBusiness leaders who are investing in "omnichannel" are typically looking to fulfillment tactics like "endless aisle" in stores and in-store pickup. The full spectrum of omnichannel retail is actually more robust, encompassing marketing, merchandising, and customer service as well. These opportunities, though, are years away.

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