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For CMO Professionals

It's Time For CMOs To Pay More Attention To Employees

The CMO And CHRO Relationship Grows In Importance As Crises Continue To Emerge

July 27, 2020

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Why Read This Report

Brands hold as much meaning for employees as for customers, especially in a crisis. CMOs play a key role in shaping and communicating the company culture, which helps acquire, inspire, and retain talent and, importantly, engage employees so they are true brand ambassadors. Today's crises will accelerate the need to transform brand values into authentic customer and employee experiences. This report explores why and how the CMO and the chief human resources officer (CHRO) must partner to improve the employee experience and drive employee engagement.

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Table of Contents

  • Current Crises Reveal The Need For CMOs To Focus On Employees
  • The CMO/CHRO Relationship Is All About Coordinated Collaboration
  • Align Customers And Employees With A Brand-Authentic EX Program
  • Recommendations

  • Pivot The Culture To An Engagement Mindset
  • Supplemental Material
  • Related Research Documents

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