Report

It's Time For CMOs To Pay More Attention To Employees

The CMO And CHRO Relationship Grows In Importance As Crises Continue To Emerge
July 27th, 2020
With Contributors:
Mark Brandau
Lexie Lawhon
and Rachel Birrell

Summary

Brands hold as much meaning for employees as for customers, especially in a crisis. CMOs play a key role in shaping and communicating the company culture, which helps acquire, inspire, and retain talent and, importantly, engage employees so they are true

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