Trends Report

It's Time To Abandon Performance-Based Agency Compensation

Build A Strong Relationship To Maximize Agency Value

March 5th, 2015
Sarah Sikowitz, null
Sarah Sikowitz
With contributors:
Jim Nail , Elizabeth Perez


CMOs are struggling to connect agency work to business outcomes and using contracts with performance-based incentives as a Band-Aid. Despite years of trying different metrics and bonus formulas, these incentives aren't motivating agencies to deliver better performance and can even undermine the quality of work that the agency delivers. CMOs should read this report for a fresh approach to building a strong partnership to maximize agency value and sell it to C-suite executives.

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