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For CMO Professionals

Join The Conversation To Build Customer Relationships

Turn Voice And Language Innovation Into A Conversational Strategy

October 15, 2018

Why Read This Report

After the web and the app eras, we're now entering a period where natural language will take over from computer language. This will accelerate the need for brands to create personalized dialogues with empowered and demanding customers leveraging real-time messaging and conversational platforms. This report helps CMOs put conversational marketing strategies in place by creating persistent customer relationships across channels and throughout the customer life cycle.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Conversations Elevate The Right Brand Relationships
  • Get Ready To Join The Conversation Now
  • Evaluate Your Brand's Conversational Readiness
  • Create An Authentic And Persistent Dialogue
  • Recommendations

  • Evolve Your Brand's Personality For A Conversational Mindset
  • What It Means

  • Time Is Of The Essence
  • Supplemental Material
  • Related Research Documents

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