Trends Report

Join The Conversation To Build Customer Relationships

Turn Voice And Language Innovation Into A Conversational Strategy

October 15th, 2018
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Keith Johnston , Ian Jacobs , Xiaofeng Wang , Alex Sobchuk , Rachel Birrell

Summary

After the web and the app eras, we're now entering a period where natural language will take over from computer language. This will accelerate the need for brands to create personalized dialogues with empowered and demanding customers leveraging real-time messaging and conversational platforms. This report helps CMOs put conversational marketing strategies in place by creating persistent customer relationships across channels and throughout the customer life cycle.

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