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For CMO Professionals

Join The Conversation To Build Customer Relationships

Turn Voice And Language Innovation Into A Conversational Strategy

October 15, 2018

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Why Read This Report

After the web and the app eras, we're now entering a period where natural language will take over from computer language. This will accelerate the need for brands to create personalized dialogues with empowered and demanding customers leveraging real-time messaging and conversational platforms. This report helps CMOs put conversational marketing strategies in place by creating persistent customer relationships across channels and throughout the customer life cycle.

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Table of Contents

  • Conversations Elevate The Right Brand Relationships
  • Get Ready To Join The Conversation Now
  • Evaluate Your Brand's Conversational Readiness
  • Create An Authentic And Persistent Dialogue
  • Recommendations

  • Evolve Your Brand's Personality For A Conversational Mindset
  • What It Means

  • Time Is Of The Essence
  • Supplemental Material
  • Related Research Documents

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